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图书列表
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Marketing today has moved
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Marketing to the Social Web: How Digital Customer Communities Build Your Business
作者:
Larry Weber
ISBN:
0470124172
Great description on Social Media tools and gives useful resources.
Mind your X's and Y's
作者:
Lisa Johnson
ISBN:
978-0-7432-7750-1
Members of Generation Y and Y are the most coveted and hard-to-reach consumers in the marketplace. Mind Your X's and Y's is a master class in how to create complelling brands for this Connected Generation.
The Birth of Venus
作者:
Sarah Dunant
ISBN:
0812968972
I really liked this book. I heard the author speak a few weeks ago at the Seattle Library and she was great. Eccentric and super smart, a great combination. Will read her next book as well.
The Starbucks Experience
作者:
Joseph A Michelli
ISBN:
978-0-07-147784-0
How did Starbucks turn a cup of coffee into a worldwide businessphenomenon? With unique access to Starbucks personnel and resources, Joseph Michelli isolated the 5 key leadership principles that transformed an ordinary idea into extraordinary.
Waiting for Your Cat to Bark
作者:
Bryan & Jeffrey Eisenberg
ISBN:
0-7852-1897-1
Waiting for your Cat to Bark introduces persuasion architectureas the synthetic model that provides business with a proven context for rethinking customers and retooling marketers in a rewired market.
Word of Mouth Marketing
作者:
Andy Sernovitz
ISBN:
978-1-4195-9333-8
With straigtforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
此列表中不包含任何项目。
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